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13×20 tags, materials, buyer instructions, optional alt text — Phase 7 adapter target
Preset: Etsy — max 13 tags × 20 chars
Title and description are shopper-facing copy. Merchant treats these as Advanced — focus Tag Queue and Materials first; don’t keyword-stuff the big boxes.
Tags are Etsy search keywords — strict limit of 13 tags, 20 characters each. They help buyers find you; they are not materials or hashtags.
Materials answer “what is this made of?” — fibers, metals, wood types, etc. Etsy shows them as chips and uses them in buyer filters. Separate from tags; up to 13 on Etsy (5 slots here).
Etsy pattern: one material per input/chip — not a comma textarea. Example: cotton, linen, sterling silver each get their own slot.
Optional note shown at checkout — ask for names, colors, or care info. Primary Snippets paste target in Merchant.
Alt text describes each photo for accessibility and image search. Optional but helpful — one line per listing image.